ISTC (International Standard Text Code) is likely to come into use in the book industry worldwide late this year or early 2011. Basically it goes beyond ISBNs (International Standard Book Numbers) to identify content rather than edition.
Different editions of a work, even from different publishers, should have the same ISTC.
It will look something like:
and may appear on the back cover but is more likely to be referenced just on the copyright page and will be listed in database information about the book.
In this way, you'll be able to tell instantly whether a trade paperback, a hardback, an audio book or an ebook have the same content. It should also help end the confusion on whether different presentations of the same book should have the same ISBN. They should not. They should have the same ISTC.
The issuers of ISTCs will almost certainly be the same as the issuers of ISBNs, in other words the biggest players will be Bowker and Nielsen under the supervision of the ISTC Agency and using a single, global XML database system.
Items covered are described as "creative works" such as prose, peotry. lyrics, original screenplays, audio and stage scripts. Photographs, although they can be part of such works, are not in themselves covered and while graphic novels would be, the registration would cover only the text elements of these.
The registration agency will run a computer test to check whether the content has already been registered.
Works can be registered by an author, publisher, agent, library, rights management or collection agency or distributor. It is not yet clear what the fee structure is likely to be. The present ISBN structure is commonly a price per code which reduces with quantity, although there are provisions is some countries for free issue of ISBNs, especially single registrations.
The ISTC identifier is a 16-character code (using numbers 0-9 and letters A-F, i.e. the hexadecimal system) in four sections to identify the registration agency, the year of registration, the identifier and a check digit.
It has no section for registrant, so the same content can be published by diffreent publishers but would have only one ISTC. That's a major difference to the ISBN which identifies primarily a publisher.
A work that is translated, abridged, annotated, a compilation, criticism, excerpt, expurgated, revised or adapted, will get a new ISTC but the metadata for that must state the original ISTC and just what its relationship is.
This will also be a problem for authors and publishers of non-fiction works which have frequent editions. New ISBN are usually adopted if there is anything but superficial changes but often there are substantial changes between editions, and all degrees inbetween. It seems it will still be a matter of opinion with the publisher making the decision whether to use the same ISTC or gain a new one with a reference to the original.
There will be internet search engines to identify works from the ISTC and for prospective publishers etc to search on title, author etc to establish whether a work has been registered. They will not link to ISBN data and it would be normal for a work to be registered for an ISTC well before it gains an ISBN, such as that an author might register it before submitting to an agent or publisher, or an agent might register a work before submitting it to publishers.
No one will own any single ISTC once it has been created and an ISTC will not imply any rights to the material. (To my mind, however, it may discourage plagiarism).
It may help in book searches, since once a particular example of a work has been found, that will provide the ISTC which is what is needed to identify the work in other formats, even if they have a different title. It may also help avoid duplication of axquisitions by libraries.
The usefulness of ISTC will increase with time, more rapidly if the registration agencies and especially those who already maintain databases used extensively by the book industry decide to start entering past works. There seems to have been some indications that this will happen though that may depend on what they see as possible financial benefits.
For an author or small publisher I would suggest that ITSC is not something they need to act on instantly, but they do need to watch what is happening. Once the codes start to appear for new works by major publishers in your genre then that will be the time to act.
In the meantime you may like to delve further:
ISTC: http://www.istc-international.org/ (see resources page for a link to the user manual)
Book Industry Study Group discussion paper:
http://www.bisg.org/contentweb/papers/the-international-standard-text-code-istc-a-work-in-progress/
A 2009 overview by Andy Weissberg, VP of Identifier Services at Bowker: http://www.myidentifiers.com/multimedia/pdfs/ISTC_overview_ISQv21no3.pdf
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