Have you noticed an increasing use of yellow and cyan for headlines and text in otherwise well designed magazines. I wonder if this unreadable print is a result of on-screen proofing where light colors do tend to show up more clearly than when printed.
When this problem occurs in multiple issues I wonder whether graphic designers ever look at the finished product. Maybe the on-screen version is regarded as the final version and no longer is there the thrill of having someone pick up a first batch from the printer and throw a copy on to ever desk at the publisher's.
With everything now seen on screen in what we are told is what it will look like in print, have we collectively lost the excitement of seeing "the real thing" -- and why?
The problems of light type and the loss of readership and understanding it causes are dealt with in Type and Layout: Are you communicating or just making pretty shapes, the book by Colin Wheildon.


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